Since 1977 Tad Pride has been the director of the two leading Special Effects companies in Australia (Mirage, PrideFX) that have been at the forefront of supplying special effects for feature films, commercials, and television series.


In the 1980’s in partnership with Andrew Mason, Paul Nicola, and David Pride, Tad formed the award winning Mirage Effects company. During this time the company set up Australia’s only dedicated visual effects and physical effects studio, as well as building studio based and field portable motion control camera systems.


Mirage also designed and built an in-house computerized matte scanning projection system, rotoscope and animation cameras, front projection systems, film processing lab, and operated the huge rear light Stewart blue screen.


Tad Pride, the Director of PrideFX ( Trading as Pride Studios) has continued  to supervise and work on films such as: Mad Max 2, Fortress, Robinson Crusoe, Dark City, Mission Impossible 2, Red Planet, The Matrix and Superman Returns.


PrideFX in conjunction with Steve Courtly ( CineFX) and Chris Murray (AET) have been largely responsible for mentoring and training  the "new young breed" of SFX technicians in Australia today.


Tad Pride was awarded in 2016 the Lifetime Achievement Award for Innovation and Excellance In Special Effects by The Screen Producers Guild  

(Tad Pride using the Flame Thrower) Fortress SFX Supervisor, Set Design Special Weapons Build.